Trust

Your data stays yours

Livestock records outlive any one system. These are the commitments we make to the farms, breed societies and institutions whose data runs on Studbrand.

How we work

Name the animal

Every record starts with an identified animal. Without a number, there is nothing to record, register or value.

Your data stays yours

Farms, societies and institutions own their records.

Explain the number

A valuation, a report or a dashboard is only useful if the person reading it understands where it came from.

Fit the farm

Tools have to work where the animals are: on a phone, in the parlour, with patchy network.

Our commitments

You own your data

A breed society owns its herdbook, absolutely and without qualification. A farm owns its herd records. Studbrand is the operator of the platform, never the owner of the data.

Data-export guarantee

On request, you receive a complete export of your data in an open, documented format within 30 days. Always, without penalty or negotiation, including if Studbrand ceases to trade.

Leaving is planned, not punished

Contracts carry a 12-month notice period and an obligation on Studbrand to help migrate your data to whichever system you choose next.

Free access for society members

Members of a breed society using Studbrand Registry can view their animals and registrations at no charge, always.

The society has a say

Each society using the registry has a joint technical committee, chaired by the society, meeting quarterly to review priorities and changes. Significant changes are notified 30 days in advance.

Service levels

For organisations running their records on Studbrand Registry or StudPro under contract.

Service levels are set out in each contract. Where a contract says something different, the contract applies.

Availability99.5% per month, excluding notified maintenance
Urgent issues (P1)Response within 2 hours
Important issues (P2)Response within 1 business day
Other requests (P3)Response within 3 business days
Support hoursBusiness hours, East Africa Time
BackupsDaily, with an annual restore test the society can witness

Working with national systems

Studbrand complements the national livestock identification and traceability system, ANLITS. It never replaces it or competes with it. Studbrand records carry the official national number as the primary identifier wherever one exists.

Technical documentation on identifier mapping is available on request.

Privacy

We handle personal data in line with the Kenya Data Protection Act, 2019. Read our privacy notice for what we collect through this website and how to contact us about your data.

Questions about your data?

Ask us for the export format, the contract terms or the technical documentation.